Learn to launch your first campaign the right way.
Five short video lessons that take you from “ad-ready” to reading your numbers like a media buyer. Watch at your own pace, with transcripts and the Ad-Ready Playbook.
- Lesson 1: Get ad-ready before you spend a dollar
- Lesson 2: Write ads people stop for
- Lesson 3: Run Meta ads the simple way
- Lesson 4: Capture people already searching on Google
- Lesson 5: Read the numbers, test and scale
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Five lessons, about 14 minutes in total
Each lesson ends with one piece of homework from the playbook, so you finish with a working plan, not just notes.
Get ad-ready before you spend a dollar
The four checks to run before any campaign: a clear offer, your break-even numbers, tracking that tells the truth, and fast follow-up.
Write ads people stop for
A simple Hook → Problem → Proof → Offer → Action structure, four hooks to test, where great copy comes from, and the rules that keep ads running.
Run Meta ads the simple way
Account foundations, choosing the right objective, a simple campaign structure, placements, and budgeting for the learning phase.
Capture people already searching on Google
Starting with a Search campaign, choosing high-intent keywords, adding negatives every week, writing responsive search ads and choosing a bid strategy.
Read the numbers, test and scale
Use the metric ladder to find where a campaign breaks, learn from a real example, run clean tests, scale calmly, keep a 30-minute weekly routine, and know when to graduate to an agency.
Plus: the Ad-Ready Playbook
The 12-page workbook with every checklist, worksheet and blueprint used in the lessons.
Once you’re spending roughly $3k–$5k+ a month on ads, or ads start taking more time than you have, expert management usually pays for itself. When that day comes, Spencer Digital, Steven’s agency, plans, launches and manages Meta and Google campaigns for growing businesses, and you’ll already know how to judge the work.