Free Meta & Google Ads Training | I Can Learn Ads

Five short video lessons, about 14 minutes total, that take you from ad-ready to reading your numbers like a media buyer. Free, with the Ad-Ready Playbook.

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About — Steven Spencer, founder and CEO of Spencer Digital, teaches business owners to run their own Meta and Google ads before it makes sense to hire an agency.
Coaching — Application-only coaching for business owners who run their own Meta and Google ads, with Steven Spencer reviewing your setup, numbers and decisions.
Training — Five short video lessons, about 14 minutes total, that take you from ad-ready to reading your numbers like a media buyer. Free, with the Ad-Ready Playbook.
Playbook — A free 12-page workbook with every checklist, worksheet and blueprint you need to check, calculate and plan before you spend on Meta or Google ads.
Insights — Practical Meta and Google ads lessons for business owners: tracking, break-even costs, the learning phase, negative keywords and diagnosing weak ads.
How To Run Facebook Ads For Small Business — A step-by-step guide to running Facebook ads for a small business: set a goal, check tracking, choose an audience, write ads, set a budget and launch.
Facebook Ads Budget For Beginners — Set your first Facebook ads budget from your own numbers: break-even cost, the learning phase, daily vs. lifetime budgets, and when to scale up.
Google Ads Search Terms Report — Where to find the Google Ads search terms report, what each column means, and a simple keep, watch or block routine for the searches you pay for.
Boosted Post Vs Real Campaign — The Boost button is the easiest way to spend money on Facebook and Instagram. It's rarely the best way. Here's what you give up, and what to do instead.
Break Even Cost Per Customer — Without a break-even number, every ad result is just a feeling. Two minutes with a calculator tells you when to cut, when to wait and when to scale.
Tracking Setup Plain English — What the Meta pixel, Conversions API and Google tag each do, in plain English, and how to check your tracking works before you judge any ad results.
Learning Phase Explained — Meta's learning phase isn't a penalty. It's a signal that the system doesn't have enough results yet. Here's how to budget and structure around it.
Negative Keywords Weekly Habit — Google shows your ads for more searches than you think. A short weekly review of the search terms report is one of the easiest ways to stop wasting budget.
Metric Ladder Diagnose Bad Ads — When results disappoint, don't change everything at once. Walk down five metrics in order and fix the first one that breaks.
Diy Coaching Or Agency — Learn to run your own ads while budgets are small, get coaching as you build, and hand off to experts once your spend makes expert management pay for itself.
Speaking — Forms on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Contact — Forms on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Partnerships — Forms on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Careers — Forms on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Privacy — Legal on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Terms — Legal on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Refund Policy — Legal on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Sms Terms — Legal on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Referral Terms — Legal on I Can Learn Ads. I Can Learn Ads: free on-demand training and application-only coaching that.
Book A Call — Book a 30-minute call with our team about your Meta and Google ads. Apply in five minutes, then pick a time. $150M+ ad spend managed.
Checklist Landing — Ads already running? 15 practical fixes across Hook, Convert, Measure, Close and Scale to turn ad spend into booked sales.
Lead To Scale — Ads already running? 15 practical fixes across Hook, Convert, Measure, Close and Scale to turn ad spend into booked sales.